The collection Native To Now has been inspired by the 2019 great wildfires in the Amazon region and in Australia, by the scale of these fires and how the different ecosystems were affected. It was also inspired by the forests' response to the damage and their awe inspiring regeneration mechanisms. Native To Now talks about the short term and long term effects of the wildfires on the climate and their impact on our lives.
Native To Now has been imagined and designed to remind us of the sheer beauty of our planet, its many species - plants, animals, flora, insects, trees - whom we share the Earth with.